We are Pretty Good Co.
We started Pretty Good Co. in 2018 with a simple goal: To make some pretty good things.
After years building brands and handling presses for studios and clients, we thought we would try to build something for ourselves. Our combined skills and passion for quality and craft turned into a letterpress shop and design studio aimed at quality custom letterpress printing and thoughtful design for everyone.
Annie
Annie is the press operator extraordinaire at Pretty Good Co. She discovered letterpress printing while studying graphic design and never looked back. After working and learning at several printing companies, she finally took the plunge and started her own shop in her hometown in the Cedar Valley. Annie works alongside her husband, Brandon, where they are often found laughing at their own dumb inside jokes.
Brandon
Brandon is a designer and illustrator, building brands, packaging, and solutions for a range of clients before starting Pretty Good Co with Annie. His great loves include: typography, printmaking, and comic zines (and also Annie). A California transplant to the midwest, Brandon is still unable to cope with the winters.
What is letterpress?
Letterpress is a form of relief printing in which the raised surface of text and images is inked and then pushed into paper. The resulting print can be a deep impression, easily felt and seen, or a gentle kiss of ink on paper. Despite, the growth of desktop publishing and digital printing, the quality and effect of letterpress printing is difficult to match and continues to thrive for invitations, stationery, business cards, and art. See some examples of letterpress printing by viewing some of our work here.
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